REPORT

12

ASSOCIATION FESTIVAL in TOKYO

1.Title
ASSOCIATION FESTIVAL in TOKYO
Term
December 18th(Wed) – 19th(Thu), 2019
Place
TOKYO International Forum (near JR YURAKUCHO Station)

Organizer
TOKYO FEDERATION OF SMALL BUSINESS ASSOCIATION
Attendees
Numbers of attendees: over 10,000

2.General Information
By Tokyo federation of small business association (follow as TOKYO FSBA) sponsorship, Union festival was held for association advertising of small-medium business in the venue of the Tokyo forum at Yurakucho and it was third year this year.
The exhibition fee is basically managed by supporting business with FSBA through Tokyo. (Number of visitors are over 10,000 for 2 days)

We got call the even there was a relationship from the old association ex-TACOM changed to new association JAPAN TACOM, and we exhibited it at this time, and we could inform visitors, popularity of safety and delicious Japanese Confectionery in oversea, and types of confectionery for each exported country.
Booth is basically lay out with basic equipment with floor carpet, so fee is affordable.

3.Preparation of association festival
❶Booth lay out

Procedure of preparation is same as usual. Right side of booth is from pickles store Prepared by TACOM office and support members from TACOM

❷During Festival

❸Supporting member
Carry out sampling and advertising by supporting members

4.Summary
Many visitors came to our booth, and it was great success.
We had many questions from customer ‘oh, Are Japanese confectionery also exported to oversea?’ and we explained popularity of Japanese sweets, and brand power of made in Japan.
We realized need to send and spread more information that numbers of export of Japanese confectionery is increasing, and it’s popular in all over the world.

We had great opportunity to inform many people that we are exporting safety and delicious confectionery to the world through the festival.

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