Outline
Date: November 29, 2020
Venue: Eddie World
Participants: 3 companies
Details of PR Activity at Eddie World
Due to the COVID-19 pandemic, many exhibitions in the United States were canceled, and conducting PR activities at supermarkets became extremely difficult. However, we were fortunate to carry out a promotional event at Eddie World, a specialty candy store located in the suburbs of Los Angeles.
Eddie World is situated approximately two hours by car from Los Angeles, halfway between Los Angeles and Las Vegas. The store specializes in selling a wide variety of candies.
To prevent the spread of infection, all demonstration staff wore both face shields and masks. Direct hand-to-hand distribution of samples was prohibited, so we placed the samples in a basket and asked visitors to help themselves outside the store. Tastings were also conducted outdoors to ensure safety.
Most visitors had never tried Japanese confectioneries before, but they showed strong interest in the products.
After sampling, many visitors expressed a strong interest in purchasing the products and asked for information on retail stores in Los Angeles where they could be found.
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- Entrance Monument at the shop
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- Holiday Greeting near entrance at the shop
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- Wide viewing at the shop
