1. Date and Overview
Date: Sunday, August 14, 2022
Venue: Oracle Park, San Francisco, CA, USA
Number of Visitors: Approx. 40,000
Approx. 20,000 entered through the main gate where our PR activity was held
Business Outsourcing: YOSHIMOTO USA
Co-Sponsoring Companies: 6 member companies
Participants: 10 persons (including secretariat staff)
2. General
The San Francisco Giants are known to have a large Caucasian fanbase. As the aim of this PR initiative was to promote Japanese confectioneries to the Caucasian demographic, it was considered an ideal opportunity for JAPAN TACOM to expand its sales channels. The timing was also highly favorable, coinciding with the height of the MLB season in August.
This PR activity marked the revival of a large-scale event for TACOM, which had refrained from such events for the past two to three years due to the COVID-19 pandemic.
All six companies participating in the U.S. PR project this fiscal year sent representatives to take part in this initiative.
3. Preparations
4. On-Site Execution (August 14)
