Business Report in Vietnam 1. Outline (1) Business Meetings in Vietnam Date: February 28 – March 4, 2023 Venue: ・Pan Pacific Hanoi Hotel, Hanoi (March 1) ・Equatorial Ho Chi Minh City, Ho Chi Minh (March 3) Participants: 13 member companies from TACOM 2. General The General Incorporated Association All Japan Trade Association of Confectionery Manufacturers (hereinafter referred to as “TACOM”) organized business meetings in Vietnam. Given Vietnam’s rapid economic growth, TACOM has identified the country as a key emerging market for expanding sales channels of Japanese confectionery products. In addition, this opportunity was seen as a chance to recover the business momentum lost since 2020, when the COVID-19 pandemic halted all international exchanges. Vietnam continues to be one of the most promising and strategically important countries for TACOM’s export initiatives. The local population is known for its strong pro-Japanese sentiment, and Japanese products—including food—enjoy a positive brand image. This activity was implemented as a subsidized project by the Ministry of Agriculture, Forestry and Fisheries of Japan, under whose strong support this mission was carried out.
3. Business Meetings (1) Hanoi – March 1
(2) Ho Chi Minh City – March 3
