December 10, 2021
Business Report: PR Activity in the USA (from Nov. 30 to Dec. 7)
We, JAPAN TACOM, conducted PR activities at UCLA with the
university’s approval. In addition, we
invited potential buyers and brokers, and also broadcasted from our antenna shop in Little Tokyo. (For
reference, an antenna shop is a store that introduces and sells regional specialty products in our case,
Japanese confectioneries.)
1. Overall PR Activity at UCLA (December 1, 2021)
After nearly two years of waiting, UCLA finally approved our proposal to conduct promotional activities
for Japanese confectioneries on campus. The activity was carried out from 10:00 AM to 2:00 PM for a
total of four hours.
2 Preparations
The samples were transported by car onto the UCLA campus and delivered to the venue in front of the
COOP using a dolly.
We were also provided with tables by UCLA to set up our PR booth.
3 Implementation
